Marketing News

Kiehl’s New Intimate Care Campaign Praises Pubic Hair

The skincare brand has unveiled a campaign showcasing authentic imagery of models with visible pubic hair, challenging conventional beauty standards.

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By: Lianna Albrizio

Associate Editor

Kiehl’s is continuing to champion inclusivity and body positivity with the launch of a new campaign introducing Pubic Display Type. The first-of-its-kind font, crafted entirely from actual human pubic hair, is a creative response to censorship and an unapologetic celebration of self-care for all skin, including intimate areas, says the brand. In 2024, Kiehl’s expanded its skincare expertise to the intimate care category to address the unique needs of sensitive areas. The launch included In...

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